Insightz ensures that data can be measured in shops and institutions, just like it is already being measured in the online world. Think of valuable data gathering on which products get attention, which walking routes visitors follow, how the positioning of staff is and hot spots and cold spots. You determine which data is most important to your company at that moment, Insightz will help you with a clear dashboard to draw conclusions from the measured data.
You can then make plans based on the results: which products do I place in other locations, how do I ensure that all square metres on the shop floor are used optimally. This way, Insightz can provide further insight into the success of a marketing campaign, so that subsequent actions can be further optimised.
"REMOTICOM'S PRODUCTS FIT SEAMLESSLY WITHIN INSIGHTZ'S QUALITY STANDARDS AND TOGETHER ARE A PERFECT COMPLEMENT TO INSIGHTZ'S UNIQUE LASER PROGRAM."
– Raymond Sestig, Founder at Insightz
Together with Insightz we have formulated the following principles:
• 100% AVG-proof system
• Real-time insight into customer behaviour and/or visitor flow.
• Compact design and easy to move.
• Rechargeable over the public lighting network.
• Data via API to dashboard/management system.
• Detection of speed and direction of the passer-by.
• Expansion of laser techniques with radar and PIR.
At the request of various municipalities, we were asked to maintain/monitor the flow of visitors in city centres. Insightz was already a long term relation of Remoticom and has its own solutions where a sensor for trend counting was missing. Remoticom made its own sensor solution suitable for flexible use in public spaces as well as in the retail sector.
Products used to create this innovative solution are:
By entering into this collaboration and making the products specifically applicable for Insightz, it was possible to work with pure data. This data provided numbers on which analyses could be made for risk management, marketing purposes and the improvement of city and shopping centres.