Physical retail can learn more and more from e-commerce. After all, online and data have the future in their hands because of everything they know about their customers.
Heatmaps and A/B testing are used to optimize this process and are becoming an increasingly valuable source of information on which to base business operations.
Conducting business in a smart way using data and technology and a customer-centric approach.
Remoticom thinks along with its customers about WiFi and camera tracking, so many results can be measured directly. With a store heatmap you can discover the capture rate of the store, the customer flow, hot and blind spots in the store and the conversion rate. Couple this information with your sales figures and bingo! More sales and a sale tailored to your customers, giving them a better stage.